Axeo

Industrial Design for Ludec part of the  Selux group.

. Project Objectives .

A new mixture regarding the various optics creating new lighting opportunities with an extended approach regarding the availability of brackets and fixation principals. The industrial design & project philosophy allowed in having light fixtures and brackets integrating opportunities in terms of volume reduction and advanced principals in terms of product architecture.

. Form & identity.

The high end orientation and international character of the company defined the direction of the final design identity.  A product design identity mixing French flair and German pragmatism. The design philosophy is expressed in a line of products defined with a certain level of minimalism and an artistic expression integrating  a multitude of technical elements in a holistic vision.