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The methodology will adept itself to the project and company and could have several directions.

1. Focus Creation.

. Product design . Product design & positioning . Trend analysis .

2. Focus analysis.

. Analysis of the market with a proposal for a company/brand/product line positioning.

. Segmentation of the product offer.

3. Focus creative process & production.

. Design Process & Methodology fine tuned for the company.

4. Focus & synergy with the user & customer.

. Qualitative analysis . Applied ergonomics . Usability Testing . Face Value Testing

5. Focus Marketing & Art direction

. Coordination of the documentation .  project photography  & project coordination . Market introduction .