The methodology will adept itself to the project and company and could have several directions.
1. Focus Creation.
. Product design . Product design & positioning . Trend analysis .
2. Focus analysis.
. Analysis of the market with a proposal for a company/brand/product line positioning.
. Segmentation of the product offer.
3. Focus creative process & production.
. Design Process & Methodology fine tuned for the company.
4. Focus & synergy with the user & customer.
. Qualitative analysis . Applied ergonomics . Usability Testing . Face Value Testing
5. Focus Marketing & Art direction
. Coordination of the documentation . project photography & project coordination . Market introduction .